Strategic advertising management
Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather tha...
保存先:
| 第一著者: | |
|---|---|
| その他の著者: | |
| 言語: | Undetermined English |
| 出版事項: |
Oxford,New York
Oxford University Press
2001
|
| 主題: | |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|