Strategic advertising management

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather tha...

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Bibliographic Details
Main Author: Percy, Larry
Other Authors: Larry Percy; John R. Rossiter; Richard Elliott
Language:Undetermined
English
Published: Oxford,New York Oxford University Press 2001
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh