Strategic advertising management
Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy and Elliott deal with advertising from a strategic rather tha...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Andere auteurs: | |
| Taal: | Undetermined English |
| Gepubliceerd in: |
Oxford,New York
Oxford University Press
2001
|
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
|---|