Marketing

Marketers must be fully equipped to meet the challenges of the information and technology driven marketplace in South Africa. Marketing 2/e helps students to turn information into useful knowledge, to obtain the competitive advantage and to be successful in the marketplace. The South African example...

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Bibliographic Details
Other Authors: Charles W. Lamb
Language:Undetermined
English
Published: Cape Town, S.A. Oxford University Press 2004
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh