Markets and marketing : An orientation

The book provides the character and role of marketing activity in the economy and in the firm. It attemps to provide a framework for collecting and sorting out these random experiences and observations, and a basis for systematically gathering new ones, so that significant elements can be identified...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Preston, Lee E
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: [Glenview, Ill.] Scott, Foresman [1970]
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ