Escaping the black hole minimizing the damage from the marketing-sales disconnect
Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conce...
Đã lưu trong:
| Príomhúdar: | |
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| Údair Eile: | |
| Teanga: | Undetermined English |
| Foilsithe: |
Mason, Ohio
Thomson/South-Western
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Achoimre: | Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conceptualizing the ecosystem -- Discovering the holy grail -- Enabling the ecosystem -- Implementing the buyer-centric revenue model -- Understanding the model -- Integrated pipeline management -- Implementing the value-centric communications model -- Understanding the model -- Adopting the VCCM -- Building a value map -- Optimizing the sanctioned content |
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| Cur Síos Fisiciúil: | xxii, 211 p. ill. 24 cm |
| ISBN: | 0324301251 9780324301250 |