Escaping the black hole minimizing the damage from the marketing-sales disconnect

Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conce...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Schmonsees, Robert J.
Weitere Verfasser: Robert J. Schmonsees
Sprache:Undetermined
English
Veröffentlicht: Mason, Ohio Thomson/South-Western
Schlagworte:
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