Escaping the black hole minimizing the damage from the marketing-sales disconnect

Discovering the event horizon -- The Schwarzschild radius -- The increasing market complexity -- The changing market dynamics -- The changing communications model -- Understanding the disconnect -- Strategic mistakes -- Missed opportunities -- Closing the gap -- Alignment as a core strategy -- Conce...

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Detalles Bibliográficos
Autor principal: Schmonsees, Robert J.
Otros Autores: Robert J. Schmonsees
Lenguaje:Undetermined
English
Publicado: Mason, Ohio Thomson/South-Western
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