International management strategic opportunities and cultural challenges

McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, train...

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Tác giả chính: Dean B. McFarlin
Tác giả khác: Dean B. McFarlin; Paul D. Sweeney
Ngôn ngữ:Undetermined
English
Được phát hành: Boston Houghton Mifflin Company 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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100 |a Dean B. McFarlin 
245 0 |a International management 
245 0 |b strategic opportunities and cultural challenges 
245 0 |c Dean B. McFarlin, Paul D. Sweeney 
260 |a Boston 
260 |b Houghton Mifflin Company 
260 |c 2006 
300 |a 531 p., [4] p. of plates 
300 |b ill., col. maps 
300 |c 27 cm 
520 |a McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated 
650 |a International business enterprises --Management 
700 |a Dean B. McFarlin; Paul D. Sweeney 
980 |a Trung tâm Học liệu Trường Đại học Trà Vinh