Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Vitale, Robert P.
مؤلفون آخرون: Robert P. Vitale; Joseph J. Giglierano
اللغة:Undetermined
English
منشور في: Mason, Ohio South-Western/Thomas Learning
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh