Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Vitale, Robert P.
Awduron Eraill: Robert P. Vitale; Joseph J. Giglierano
Iaith:Undetermined
English
Cyhoeddwyd: Mason, Ohio South-Western/Thomas Learning
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh