Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

Full description

Saved in:
Bibliographic Details
Main Author: Vitale, Robert P.
Other Authors: Robert P. Vitale; Joseph J. Giglierano
Language:Undetermined
English
Published: Mason, Ohio South-Western/Thomas Learning
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh