Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

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שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Vitale, Robert P.
מחברים אחרים: Robert P. Vitale; Joseph J. Giglierano
שפה:Undetermined
English
יצא לאור: Mason, Ohio South-Western/Thomas Learning
נושאים:
תגים: הוספת תג
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