Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

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書目詳細資料
主要作者: Vitale, Robert P.
其他作者: Robert P. Vitale; Joseph J. Giglierano
語言:Undetermined
English
出版: Mason, Ohio South-Western/Thomas Learning
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh