Business to business marketing analysis & practice in a dynamic environment

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Vitale, Robert P.
Άλλοι συγγραφείς: Robert P. Vitale; Joseph J. Giglierano
Γλώσσα:Undetermined
English
Έκδοση: Mason, Ohio South-Western/Thomas Learning
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