The future of business the essentials

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches s...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Lawrence J. Gitman
Weitere Verfasser: Lawrence J. Gitman; Carl McDaniel
Sprache:Undetermined
English
Veröffentlicht: Mason, Ohio Thomson/South-Western 2006
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beschreibung
Zusammenfassung:The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business
Beschreibung:xxxiv, 460 p.
ill.
26 cm
ISBN:0324320280
0324320299