The future of business the essentials

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches s...

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Autore principale: Lawrence J. Gitman
Altri autori: Lawrence J. Gitman; Carl McDaniel
Lingua:Undetermined
English
Pubblicazione: Mason, Ohio Thomson/South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrizione
Riassunto:The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business
Descrizione fisica:xxxiv, 460 p.
ill.
26 cm
ISBN:0324320280
0324320299