The future of business the essentials

The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches s...

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Detalhes bibliográficos
Autor principal: Lawrence J. Gitman
Outros Autores: Lawrence J. Gitman; Carl McDaniel
Idioma:Undetermined
English
Publicado em: Mason, Ohio Thomson/South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descrição
Resumo:The Future of Business: The Essentials, 2e offers a brief yet complete introduction to business concepts and terminology using a student-centered, practical, and relevant approach. Stressing to students that "You Are the Future of Business," The Future of Business: The Essentials teaches students to navigate through the sometime stormy business environment by stressing important business issues such as customer satisfaction and quality, entrepreneurship, cultural and workplace diversity, ethics, global business, technology, teams, and e-business
Descrição Física:xxxiv, 460 p.
ill.
26 cm
ISBN:0324320280
0324320299