O'Guinn, T. C., & Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western.
Style de citation ChicagoO'Guinn, Thomas C., et Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and Integrated Brand Promotion. Mason, Ohio: Thomson/South-Western.
Style de citation MLAO'Guinn, Thomas C., et Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and Integrated Brand Promotion. Mason, Ohio: Thomson/South-Western.
Attention : ces citations peuvent ne pas être correctes à 100%.