APA način citiranja

O'Guinn, T. C., & Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and integrated brand promotion. Mason, Ohio: Thomson/South-Western.

Čikaški stil citiranja

O'Guinn, Thomas C., i Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and Integrated Brand Promotion. Mason, Ohio: Thomson/South-Western.

MLA način citiranja

O'Guinn, Thomas C., i Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik. Advertising and Integrated Brand Promotion. Mason, Ohio: Thomson/South-Western.