Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

詳細記述

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書誌詳細
第一著者: O'Guinn, Thomas C.
その他の著者: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
言語:Undetermined
English
出版事項: Mason, Ohio Thomson/South-Western
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