Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: O'Guinn, Thomas C.
مؤلفون آخرون: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
اللغة:Undetermined
English
منشور في: Mason, Ohio Thomson/South-Western
الموضوعات:
الوسوم: إضافة وسم
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh