Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliografiset tiedot
Päätekijä: O'Guinn, Thomas C.
Muut tekijät: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Kieli:Undetermined
English
Julkaistu: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh