Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Auteur principal: O'Guinn, Thomas C.
Autres auteurs: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Langue:Undetermined
English
Publié: Mason, Ohio Thomson/South-Western
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh