Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

Cijeli opis

Spremljeno u:
Bibliografski detalji
Glavni autor: O'Guinn, Thomas C.
Daljnji autori: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
Jezik:Undetermined
English
Izdano: Mason, Ohio Thomson/South-Western
Teme:
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh