Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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書目詳細資料
主要作者: O'Guinn, Thomas C.
其他作者: Thomas C. O'Guinn; Chris T. Allen; Richard J. Semenik
語言:Undetermined
English
出版: Mason, Ohio Thomson/South-Western
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