E.commerce economics
This is one of the first texts on the market to provide a foundation for covering the important subject of electronic commerce within college and university economics curricula. Applying basic principles of economics, the book surveys the various ways that economics can be applied to the area of ele...
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| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Mason, Ohio
Thomson Learning
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Tóm tắt: | This is one of the first texts on the market to provide a foundation for covering the important subject of electronic commerce within college and university economics curricula. Applying basic principles of economics, the book surveys the various ways that economics can be applied to the area of electronic commerce and how the e-commerce revolution affects the economy. It features full coverage of the implications of electronic commerce within the various areas of the discipline; balanced examinations of how basic economic principles continue to apply to the electronic marketplace and of how features of certain products sold in this marketplace have required rethinking some of those principles; and numerous current-interest features underscoring the real-world relevance of the study of e-commerce economics |
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| Mô tả vật lý: | xxvii, 513 p. ill. 24 cm |
| Thư mục: | Includes bibliographical references and index |
| số ISBN: | 0324128800 9780324128802 |