Business communication a framework for success
Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today'...
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| Lenguaje: | Undetermined English |
| Publicado: |
Cincinnati
South-Western College Pub.
2001
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumario: | Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today's business communicators, but also aim to foster a mastery of communication skills that should carry the reader well into his/her own career |
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| Descripción Física: | xxviii, 665 p. ill. (some col.) 29 cm |
| ISBN: | 0324014155 0324014163 |