Electronic commerce from vision to fulfillment
This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the...
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| Language: | Undetermined English |
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Boston, Ma.
Pearson/Prentice Hall
2004
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | This paperback provides the latest information in e-commerce and teaches readers how to build a successful e-business. It brings learners through the entire process of e-commerce from strategic planning to actual fulfillment-using an easy-to-understand writing style to explain the technology of the Internet. A five-part organization covers foundations of electronic commerce, designing interactive web presence, e-strategies and tactics, security threats and payment systems, and managerial and customer-related issues. For business minded individuals considering an e-commerce start-up |
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| Physical Description: | xxi, 552 p. ill. 24 cm |
| ISBN: | 013140265X 9780131402652 |