APA Citation

Roger A. Kerin, & Roger A. Kerin; Steven W. Hartley; William Rudelius. (2009). Marketing: The core. Boston: McGraw-Hill Irwin.

Chicago Style Citation

Roger A. Kerin, and Roger A. Kerin; Steven W. Hartley; William Rudelius. Marketing: The Core. Boston: McGraw-Hill Irwin, 2009.

MLA Citation

Roger A. Kerin, and Roger A. Kerin; Steven W. Hartley; William Rudelius. Marketing: The Core. Boston: McGraw-Hill Irwin, 2009.

Warning: These citations may not always be 100% accurate.