Marketing the core
MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need...
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| Langue: | Undetermined English |
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Boston
McGraw-Hill Irwin
2009
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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