Marketing the core

MARKETING: THE CORE, 3/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 9/e, but in a shorter, more accessible package. The Core distills Marketing's 21 chapters down to 18, leaving instructors just the content they need...

詳細記述

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書誌詳細
第一著者: Roger A. Kerin
その他の著者: Roger A. Kerin; Steven W. Hartley; William Rudelius
言語:Undetermined
English
出版事項: Boston McGraw-Hill Irwin 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh