APA Citation

Pride, W. M., & William M. Pride; O.C. Ferrell. Marketing: Concepts and strategies. Boston: Houghton Mifflin Co.

Chicago Style Citation

Pride, William M., and William M. Pride; O.C. Ferrell. Marketing: Concepts and Strategies. Boston: Houghton Mifflin Co.

MLA Citation

Pride, William M., and William M. Pride; O.C. Ferrell. Marketing: Concepts and Strategies. Boston: Houghton Mifflin Co.

Warning: These citations may not always be 100% accurate.