Marketing concepts and strategies

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts wit...

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Détails bibliographiques
Auteur principal: Pride, William M.
Autres auteurs: William M. Pride; O.C. Ferrell
Langue:Undetermined
English
Publié: Boston Houghton Mifflin Co.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh