New venture creation entrepreneurship for the 21st century
New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the fieldrooted in real-world appl...
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| Idioma: | Undetermined English |
| Publicat: |
Boston
McGraw-Hill/Irwin
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Sumari: | New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It continues to be the product of experience and considerable research in the fieldrooted in real-world application and refined in the classroom. The design and flow of the book are aimed at creating knowledge, skills, and awareness. In a pragmatic waythrough text, case studies and hands-on exercisesstudents are drawn in to discover critical aspects of entrepreneurship, and what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities |
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| Descripció física: | xxxi, 666 p. ill. 28 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 0073381551 9780073381558 |