Microeconomics for MBAs the economic way of thinking for managers

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage p...

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Glavni avtor: McKenzie, Richard B.
Drugi avtorji: Richard B McKenzie; Dwight R Lee
Jezik:Undetermined
Izdano: New York Cambridge University Press 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
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Izvleček:This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?"--Jacket.
Fizični opis:689 p.
24 cm
ISBN:9780521719766