Microeconomics for MBAs the economic way of thinking for managers

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage p...

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מחבר ראשי: McKenzie, Richard B.
מחברים אחרים: Richard B McKenzie; Dwight R Lee
שפה:Undetermined
יצא לאור: New York Cambridge University Press 2006
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
תיאור
סיכום:This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?"--Jacket.
תיאור פיזי:689 p.
24 cm
ISBN:9780521719766