Microeconomics for MBAs the economic way of thinking for managers

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage p...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: McKenzie, Richard B.
Beste egile batzuk: Richard B McKenzie; Dwight R Lee
Hizkuntza:Undetermined
Argitaratua: New York Cambridge University Press 2006
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Deskribapena
Gaia:This is the first textbook in microeconomics written exclusively for MBA students. McKenzie and Lee minimize attention to mathematics and maximize attention to intuitive economic thinking, examining key questions such as "How should organizations and incentives be structured to best encourage profit maximization?"--Jacket.
Deskribapen fisikoa:689 p.
24 cm
ISBN:9780521719766