Good charts the HBR guide to making smarter, more persuasive data visualizations

This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind o...

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Opis bibliograficzny
1. autor: Berinato, Scott
Kolejni autorzy: by Scott Berinato
Język:Undetermined
English
Wydane: Boston, Massachusetts Harvard Business Review Press 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Opis
Streszczenie:This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice
Opis fizyczny:viii, 255 p.
ill.
20 x 25 cm
ISBN:1633690709
9781633690707