Smart, R., & Roland Smart. (2016). The: Turning customer experience into your competitive advantage. Hoboken, New Jersey: Wiley.
Citação norma ChicagoSmart, Roland, e Roland Smart. The: Turning Customer Experience Into Your Competitive Advantage. Hoboken, New Jersey: Wiley, 2016.
Citação norma MLASmart, Roland, e Roland Smart. The: Turning Customer Experience Into Your Competitive Advantage. Hoboken, New Jersey: Wiley, 2016.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.