The turning customer experience into your competitive advantage

Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...

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Auteur principal: Smart, Roland
Autres auteurs: Roland Smart
Langue:Undetermined
English
Publié: Hoboken, New Jersey Wiley 2016
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh