The turning customer experience into your competitive advantage
Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language—and thereby deliver the right experiences, at the right times, via the rig...
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| Language: | Undetermined English |
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Hoboken, New Jersey
Wiley
2016
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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