Content marketing for dummies
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content mark...
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| Language: | Undetermined English |
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Hoboken, NJ
Wiley Pub.
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| Summary: | Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance |
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| Physical Description: | xiv, 346 p. ill. 24 cm |
| ISBN: | 1118007298 9781118007297 |