Content marketing for dummies

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content mark...

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Autor principal: Gunelius, Susan
Altres autors: by Susan Gunelius
Idioma:Undetermined
English
Publicat: Hoboken, NJ Wiley Pub.
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Descripció
Sumari:Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance
Descripció física:xiv, 346 p.
ill.
24 cm
ISBN:1118007298
9781118007297