Content marketing for dummies

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content mark...

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Bibliografiset tiedot
Päätekijä: Gunelius, Susan
Muut tekijät: by Susan Gunelius
Kieli:Undetermined
English
Julkaistu: Hoboken, NJ Wiley Pub.
Aiheet:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Kuvaus
Yhteenveto:Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance
Ulkoasu:xiv, 346 p.
ill.
24 cm
ISBN:1118007298
9781118007297