Content marketing for dummies

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content mark...

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Bibliographische Detailangaben
1. Verfasser: Gunelius, Susan
Weitere Verfasser: by Susan Gunelius
Sprache:Undetermined
English
Veröffentlicht: Hoboken, NJ Wiley Pub.
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Beschreibung
Zusammenfassung:Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance
Beschreibung:xiv, 346 p.
ill.
24 cm
ISBN:1118007298
9781118007297