Content marketing strategies for dummies
Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Close...
Đã lưu trong:
| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, NJ
John Wiley & Sons, Inc.
2016
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01496nam a2200265Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_29712 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1119154545 | ||
| 020 | |a 9781119154549 | ||
| 041 | |a eng | ||
| 082 | |a 658.872 | ||
| 082 | |b D537 | ||
| 100 | |a Diamond, Stephanie | ||
| 245 | 0 | |a Content marketing strategies for dummies | |
| 245 | 0 | |c by Stephanie Diamond | |
| 260 | |a Hoboken, NJ | ||
| 260 | |b John Wiley & Sons, Inc. | ||
| 260 | |c 2016 | ||
| 300 | |a xii, 386 p. | ||
| 300 | |b ill. | ||
| 300 | |c 23 cm | ||
| 520 | |a Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide | ||
| 650 | |a Internet marketing; Marketing; Target marketing; Social media | ||
| 700 | |a by Stephanie Diamond | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||