Youthnation building remarkable brands in a youth-driven culture
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers wi...
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| Tác giả chính: | |
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| Tác giả khác: | |
| Ngôn ngữ: | Undetermined English |
| Được phát hành: |
Hoboken, New Jersey
John Wiley & Sons
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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| LEADER | 01529nam a2200289Ia 4500 | ||
|---|---|---|---|
| 001 | TVU_30092 | ||
| 008 | 210423s9999 xx 000 0 und d | ||
| 020 | |a 1118981146 | ||
| 020 | |a 9781118981146 | ||
| 041 | |a eng | ||
| 082 | |a 658.827 | ||
| 082 | |b B862 | ||
| 100 | |a Britton, Matt | ||
| 245 | 0 | |a Youthnation | |
| 245 | 0 | |b building remarkable brands in a youth-driven culture | |
| 245 | 0 | |c Matt Britton | |
| 260 | |a Hoboken, New Jersey | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2015 | ||
| 300 | |a xxv, 292 p. | ||
| 300 | |b ill. | ||
| 300 | |c 24 cm | ||
| 504 | |a Includes bibliographical references (pages 259-266) and index | ||
| 520 | |a YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth | ||
| 650 | |a Young adult consumers; Marketing; Advertising; Target marketing | ||
| 700 | |a Matt Britton | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Trà Vinh | ||