Kim, W. C., & W. Chan Kim and Renée Mauborgne. (2017). Red Ocean Traps: The Mental Models that Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press.
Styl ChicagoKim, W. Chan, a W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.
Citace podle MLAKim, W. Chan, a W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.
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