Kim, W. C., & W. Chan Kim and Renée Mauborgne. (2017). Red Ocean Traps: The Mental Models that Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press.
Chicago Style CitationKim, W. Chan, and W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.
MLA CitationKim, W. Chan, and W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.
Warning: These citations may not always be 100% accurate.