Cita APA

Kim, W. C., & W. Chan Kim and Renée Mauborgne. (2017). Red Ocean Traps: The Mental Models that Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press.

Citación estilo Chicago

Kim, W. Chan, y W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.

Cita MLA

Kim, W. Chan, y W. Chan Kim and Renée Mauborgne. Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies. Boston, Massachusetts: Harvard Business Review Press, 2017.