Red Ocean Traps the Mental Models that Undermine Market-Creating Strategies

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Bibliographic Details
Main Author: Kim, W. Chan
Other Authors: W. Chan Kim and Renée Mauborgne
Language:Undetermined
English
Published: Boston, Massachusetts Harvard Business Review Press 2017
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh