Reinvent your business model how to seize the white space for transformative growth

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and Bl...

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Hlavní autor: Johnson, Mark W.
Další autoři: Mark W. Johnson
Jazyk:Undetermined
English
Vydáno: Boston, Massachusetts Harvard Business Review Press 2018
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh
Popis
Shrnutí:In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever
Fyzický popis:xiii, 220 p.
ill.
25 cm
Bibliografie:Includes bibliographical references and index
ISBN:1633696464
9781633696464