Management of strategy concepts and cases
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model
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| Γλώσσα: | Undetermined English |
| Έκδοση: |
Mason, Ohio,London
Thomson South-Western,Cengage Learning [distributor]
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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