Management of strategy concepts and cases

This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model

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主要作者: Hitt, Michael A.
其他作者: Michael A. Hitt; Robert E. Hoskisson; R. Duane Ireland
语言:Undetermined
English
出版: Mason, Ohio,London Thomson South-Western,Cengage Learning [distributor] 2007
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