Small business management an entrepreneurial emphasis

For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its...

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Bibliographic Details
Other Authors: Justin G. Longenecker
Language:Undetermined
English
Published: Mason, Ohio Thomson South-Western 2006
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh
Description
Summary:For more than three decades, Small Business Management has been the most widely used text in its field.The authors diverse academic backgrounds in management, marketing and finance have enabled them to provide well-balanced coverage of small business issues. The text continues to be praised for its balanced presentation of current theories and practice related to starting and managing small business firms.
Physical Description:530 p.
ill.
28 cm
ISBN:0324323395
9780324323399