APA Citation

Arikan, A., & Akin Arikan. (2008). Multichannel marketing: Metrics and methods for on and offline success. Indianapolis: Wiley Pub..

Chicago Style Citation

Arikan, Akin, and Akin Arikan. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis: Wiley Pub., 2008.

MLA Citation

Arikan, Akin, and Akin Arikan. Multichannel Marketing: Metrics and Methods for On and Offline Success. Indianapolis: Wiley Pub., 2008.

Warning: These citations may not always be 100% accurate.