Multichannel marketing Metrics and methods for on and offline success
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...
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| Language: | Undetermined English |
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Indianapolis
Wiley Pub.,
2008
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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