Multichannel marketing Metrics and methods for on and offline success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Arikan, Akin
अन्य लेखक: Akin Arikan
भाषा:Undetermined
English
प्रकाशित: Indianapolis Wiley Pub., 2008
विषय:
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