Multichannel marketing Metrics and methods for on and offline success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics...

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1. autor: Arikan, Akin
Kolejni autorzy: Akin Arikan
Język:Undetermined
English
Wydane: Indianapolis Wiley Pub., 2008
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh