Zeithaml, V. A., & Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler. (2006). Services marketing: Integrating customer focus across the firm. Boston: McGraw-Hill/Irwin.
Stile di citazione ChicagoZeithaml, Valarie A., e Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.
Citazione MLAZeithaml, Valarie A., e Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler. Services Marketing: Integrating Customer Focus Across the Firm. Boston: McGraw-Hill/Irwin, 2006.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.