Services marketing integrating customer focus across the firm

Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...

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Bibliographic Details
Main Author: Zeithaml, Valarie A.
Other Authors: Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Language:Undetermined
English
Published: Boston McGraw-Hill/Irwin 2006
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh