Services marketing integrating customer focus across the firm
Provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes multipl...
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| Language: | Undetermined English |
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Boston
McGraw-Hill/Irwin
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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