Marketing : Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

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Hlavní autor:  Grewal, Dhruv
Médium: Sách
Jazyk:Undetermined
Vydáno:  McGraw-Hill Irwin  2010
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Thư viện lưu trữ: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh