The Role of Servicescape and Social Interaction Towards the Experience of Customers and Employees in the Café Setting. A Study in Vietnam

Chapter 1.Introduction; Chapter 2.Experiential marketing and service experience; Chapter 3.Service environment; ...

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Detalles Bibliográficos
Autor principal: Tran Xuan Quynh
Lenguaje:eng
Acceso en línea:https://dlib.udn.vn/module/chi-tiet-sach?RecordID=3011
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Descripción
Sumario:Chapter 1.Introduction; Chapter 2.Experiential marketing and service experience; Chapter 3.Service environment; ...