Marketing management millenium edition

These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues?

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Bibliografische gegevens
Hoofdauteur: Philip Kotler
Taal:eng
Gepubliceerd in: Pearson Custom Publishing 2024
Online toegang:https://opac.tvu.edu.vn/pages/opac/wpid-detailbib-id-46721.html
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Thư viện lưu trữ: Trung tâm Học liệu – Phát triển Dạy và Học, Trường Đại học Trà Vinh
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Samenvatting:These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues?