Marketing management millenium edition

These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues?

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Bibliographic Details
Main Author: Philip Kotler
Language:eng
Published: Pearson Custom Publishing 2024
Online Access:https://opac.tvu.edu.vn/pages/opac/wpid-detailbib-id-46721.html
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Institutions: Trung tâm Học liệu – Phát triển Dạy và Học, Trường Đại học Trà Vinh
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spelling https:--opac.tvu.edu.vn:9090-api-oai:467212024-09-04T07:38:44Z Marketing management millenium edition Philip Kotler These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues? Pearson Custom Publishing 2024-09-04T07:38:44Z pdf https://opac.tvu.edu.vn/pages/opac/wpid-detailbib-id-46721.html eng
institution Trung tâm Học liệu – Phát triển Dạy và Học, Trường Đại học Trà Vinh
collection Thư viện số
language eng
description These three developments—globalization, technological advances, and deregulation—spell endless opportunities. But what is marketing and what does it have to do with these issues?
author Philip Kotler
spellingShingle Philip Kotler
Marketing management millenium edition
author_facet Philip Kotler
author_sort Philip Kotler
title Marketing management millenium edition
title_short Marketing management millenium edition
title_full Marketing management millenium edition
title_fullStr Marketing management millenium edition
title_full_unstemmed Marketing management millenium edition
title_sort marketing management millenium edition
publisher Pearson Custom Publishing
publishDate 2024
url https://opac.tvu.edu.vn/pages/opac/wpid-detailbib-id-46721.html
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