An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites

With the rapid expansion of the Internet and its indispensability in every sphere of life, it is crucial for businesses to have an online presence, especially on search engines. Appearing on top Search Engine Result Pages (SERPs) brings opportunities to obtain more website access traffic and p...

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Materialtyp: Bài viết
Språk:English
Publicerad: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Ämnen:
SEO
Länkar:https://data.ufl.udn.vn/handle/UFL/1155
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spelling oai:data.ufl.udn.vn:UFL-11552025-03-09T08:25:48Z An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites SVNCKH2023-019 search engine SEO SEO content linguistic features With the rapid expansion of the Internet and its indispensability in every sphere of life, it is crucial for businesses to have an online presence, especially on search engines. Appearing on top Search Engine Result Pages (SERPs) brings opportunities to obtain more website access traffic and potential customers. Search Engine Optimization (SEO) is becoming a beneficial tool for businesses in order to accomplish these tasks. This study aims to investigate the linguistic features of SEO content in English that ranks on SERPs, particularly Google. The researcher utilized qualitative method for this study by adopting the model of the previous study “SEO Content Writing: A Linguistic Analysis” (Abaz Lushaku, 2022) to recognize, evaluate, and determine the morphological, syntactic, discursive level, and SEO metrics of SEO-friendly material. The corpus for this study was customized from 100 websites that ranked on the first Google SERP in March, 2023. The collected data was analyzed by StataMP and corpus analytical tools. Ultimately, key conclusions were presented in this paper along with guidelines for creating SEO-friendly content. 2025-03-09T08:25:43Z 2025-03-09T08:25:43Z 2023 Working Paper https://data.ufl.udn.vn/handle/UFL/1155 en application/pdf Đại học Ngoại ngữ, Đại học Đà Nẵng
institution Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection DSpace
language English
topic search engine
SEO
SEO content
linguistic features
spellingShingle search engine
SEO
SEO content
linguistic features
An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
description With the rapid expansion of the Internet and its indispensability in every sphere of life, it is crucial for businesses to have an online presence, especially on search engines. Appearing on top Search Engine Result Pages (SERPs) brings opportunities to obtain more website access traffic and potential customers. Search Engine Optimization (SEO) is becoming a beneficial tool for businesses in order to accomplish these tasks. This study aims to investigate the linguistic features of SEO content in English that ranks on SERPs, particularly Google. The researcher utilized qualitative method for this study by adopting the model of the previous study “SEO Content Writing: A Linguistic Analysis” (Abaz Lushaku, 2022) to recognize, evaluate, and determine the morphological, syntactic, discursive level, and SEO metrics of SEO-friendly material. The corpus for this study was customized from 100 websites that ranked on the first Google SERP in March, 2023. The collected data was analyzed by StataMP and corpus analytical tools. Ultimately, key conclusions were presented in this paper along with guidelines for creating SEO-friendly content.
format Working Paper
title An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
title_short An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
title_full An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
title_fullStr An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
title_full_unstemmed An Investigation Into Linguistic Features Of Search Engine Optimization Content In English On Business Websites
title_sort investigation into linguistic features of search engine optimization content in english on business websites
publisher Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate 2025
url https://data.ufl.udn.vn/handle/UFL/1155
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