A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates th...
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Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Accès en ligne: | https://data.ufl.udn.vn/handle/UFL/1159 |
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oai:data.ufl.udn.vn:UFL-11592025-03-09T08:27:41Z A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle SVNCKH2023-022 euphemisms letters of apology politeness theory FTAs The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates the use of euphemism as a crucial linguistic strategy. In apology letters, it is essential to examine euphemisms according to their classifications and primary functions. This study investigates the use of euphemisms in English letters of apology by analyzing 100 apology letters from renowned books and then systematizing and evaluating their euphemism usage. A qualitative method is being conducted to investigate euphemisms found in standard apology letters. It was discovered that euphemism is frequently employed by writers to maintain a positive image while minimizing the potential FTAs. Finally, this study concludes that euphemisms can be a useful tool for maintaining positive business relationships, especially when apologies are required. Also discussed are the limitations of the study and suggestions for future research. 2025-03-09T08:27:36Z 2025-03-09T08:27:36Z 2023 Working Paper https://data.ufl.udn.vn/handle/UFL/1159 en application/pdf Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
euphemisms letters of apology politeness theory FTAs |
| spellingShingle |
euphemisms letters of apology politeness theory FTAs A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| description |
The Politeness Theory is always adhered to in business letters and letters of apology for
the importance of English commercial correspondence in international trade. The
application of politeness theory in English commercial correspondence and English
commercial apology letters necessitates the use of euphemism as a crucial linguistic
strategy. In apology letters, it is essential to examine euphemisms according to their
classifications and primary functions. This study investigates the use of euphemisms in
English letters of apology by analyzing 100 apology letters from renowned books and
then systematizing and evaluating their euphemism usage. A qualitative method is being
conducted to investigate euphemisms found in standard apology letters. It was
discovered that euphemism is frequently employed by writers to maintain a positive
image while minimizing the potential FTAs. Finally, this study concludes that
euphemisms can be a useful tool for maintaining positive business relationships,
especially when apologies are required. Also discussed are the limitations of the study
and suggestions for future research. |
| format |
Working Paper |
| title |
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| title_short |
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| title_full |
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| title_fullStr |
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| title_full_unstemmed |
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle |
| title_sort |
study of euphemism in english commercial correspondence from the perspective of politeness principle |
| publisher |
Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/1159 |
| _version_ |
1848489010959220736 |