A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle

The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates th...

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Langue:English
Publié: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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Accès en ligne:https://data.ufl.udn.vn/handle/UFL/1159
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spelling oai:data.ufl.udn.vn:UFL-11592025-03-09T08:27:41Z A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle SVNCKH2023-022 euphemisms letters of apology politeness theory FTAs The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates the use of euphemism as a crucial linguistic strategy. In apology letters, it is essential to examine euphemisms according to their classifications and primary functions. This study investigates the use of euphemisms in English letters of apology by analyzing 100 apology letters from renowned books and then systematizing and evaluating their euphemism usage. A qualitative method is being conducted to investigate euphemisms found in standard apology letters. It was discovered that euphemism is frequently employed by writers to maintain a positive image while minimizing the potential FTAs. Finally, this study concludes that euphemisms can be a useful tool for maintaining positive business relationships, especially when apologies are required. Also discussed are the limitations of the study and suggestions for future research. 2025-03-09T08:27:36Z 2025-03-09T08:27:36Z 2023 Working Paper https://data.ufl.udn.vn/handle/UFL/1159 en application/pdf Đại học Ngoại ngữ, Đại học Đà Nẵng
institution Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection DSpace
language English
topic euphemisms
letters of apology
politeness theory
FTAs
spellingShingle euphemisms
letters of apology
politeness theory
FTAs
A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
description The Politeness Theory is always adhered to in business letters and letters of apology for the importance of English commercial correspondence in international trade. The application of politeness theory in English commercial correspondence and English commercial apology letters necessitates the use of euphemism as a crucial linguistic strategy. In apology letters, it is essential to examine euphemisms according to their classifications and primary functions. This study investigates the use of euphemisms in English letters of apology by analyzing 100 apology letters from renowned books and then systematizing and evaluating their euphemism usage. A qualitative method is being conducted to investigate euphemisms found in standard apology letters. It was discovered that euphemism is frequently employed by writers to maintain a positive image while minimizing the potential FTAs. Finally, this study concludes that euphemisms can be a useful tool for maintaining positive business relationships, especially when apologies are required. Also discussed are the limitations of the study and suggestions for future research.
format Working Paper
title A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
title_short A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
title_full A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
title_fullStr A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
title_full_unstemmed A Study Of Euphemism In English Commercial Correspondence From The Perspective Of Politeness Principle
title_sort study of euphemism in english commercial correspondence from the perspective of politeness principle
publisher Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate 2025
url https://data.ufl.udn.vn/handle/UFL/1159
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