A study on linguistic features of overstatements in english and vietnamese advertisements in the hospitality industry

Nowadays, advertisements are becoming an indispensable part in our daily lives. Most studies of advertisements concentrate on different aspects of the persuasive strategies, such as language, visual design, or psychology. Nonetheless, little has been conducted about the pragmatic features of o...

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Formaat: Bài viết
Taal:English
Gepubliceerd in: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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Online toegang:https://data.ufl.udn.vn/handle/UFL/1164
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng