A study on linguistic features of overstatements in english and vietnamese advertisements in the hospitality industry

Nowadays, advertisements are becoming an indispensable part in our daily lives. Most studies of advertisements concentrate on different aspects of the persuasive strategies, such as language, visual design, or psychology. Nonetheless, little has been conducted about the pragmatic features of o...

Celý popis

Uloženo v:
Podrobná bibliografie
Médium: Bài viết
Jazyk:English
Vydáno: Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Témata:
On-line přístup:https://data.ufl.udn.vn/handle/UFL/1164
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng