An Investigation Into The Use Of Animal Metaphors In Business English Articles
This paper explores the use of animal metaphors in Business English Articles by analyzing their syntactic and semantic features. Adopting both a qualitative and quantitative approach, I examine 100 instances of animal metaphors found in finance articles, economic newspapers, and online sources...
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| Natura: | Bài viết |
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| Lingua: | English |
| Pubblicazione: |
Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Soggetti: | |
| Accesso online: | https://data.ufl.udn.vn/handle/UFL/1166 |
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| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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| Riassunto: | This paper explores the use of animal metaphors in Business English Articles by
analyzing their syntactic and semantic features. Adopting both a qualitative and
quantitative approach, I examine 100 instances of animal metaphors found in finance
articles, economic newspapers, and online sources. Our research aims to uncover the
underlying meanings and forms of these metaphors, shedding light on how they are used
to convey complex business concepts and practices. I demonstrate that animal
metaphors are pervasive in Business English discourse, with diverse applications across
a range of fields and industries. Furthermore, we argue that understanding the
implications of these metaphors can provide valuable insights into the ways that
business professionals conceptualize and communicate about their work. Overall, this
study contributes to our understanding of the role that language plays in shaping
business culture and highlights the importance of effective communication strategies
for success in today's global marketplace. |
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