An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective

This paper examined the cultural values and sociolinguistic features reflected in American and Vietnamese ads for non-alcoholic dinks. It attempts to find out the advertising appeals as well as types of words/phrases used in these ads. The research data are collected from American and Vietnamese onl...

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Detalhes bibliográficos
Autor principal:	Nguyễn Thị Mỹ Phương
Outros Autores:	TS. Trần Quang Hải
Formato:	Luận văn
Idioma:	English
Publicado em:	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
Assuntos:	Advertisements Non-Alcoholic Drinks English And Vietnamese Cultural Sociolinguistic The English Language
Acesso em linha:	https://data.ufl.udn.vn/handle/UFL/1387
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Thư viện lưu trữ:	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng

id	oai:data.ufl.udn.vn:UFL-1387
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spelling	oai:data.ufl.udn.vn:UFL-13872025-03-10T04:46:36Z An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective LVTHS2014-8220201-459 Nguyễn Thị Mỹ Phương TS. Trần Quang Hải Advertisements Non-Alcoholic Drinks English And Vietnamese Cultural Sociolinguistic The English Language This paper examined the cultural values and sociolinguistic features reflected in American and Vietnamese ads for non-alcoholic dinks. It attempts to find out the advertising appeals as well as types of words/phrases used in these ads. The research data are collected from American and Vietnamese online newspapers and websites. After the data are collected, they are analyzed both quantitatively and qualitatively. These results obtained from the research help understand the advertising appeals and sociolinguistic features in ads. Finally, these results aim to provide a specific look at ads in cultural and sociolinguistic perspective as well as to help teachers and learners in language teaching and learning of advertising in Vietnam. 2025-03-10T04:46:31Z 2025-03-10T04:46:31Z 2014 Thesis https://data.ufl.udn.vn/handle/UFL/1387 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
institution	Trường Đại học Ngoại ngữ - Đại học Đà Nẵng
collection	DSpace
language	English
topic	Advertisements Non-Alcoholic Drinks English And Vietnamese Cultural Sociolinguistic The English Language
spellingShingle	Advertisements Non-Alcoholic Drinks English And Vietnamese Cultural Sociolinguistic The English Language Nguyễn Thị Mỹ Phương An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
description	This paper examined the cultural values and sociolinguistic features reflected in American and Vietnamese ads for non-alcoholic dinks. It attempts to find out the advertising appeals as well as types of words/phrases used in these ads. The research data are collected from American and Vietnamese online newspapers and websites. After the data are collected, they are analyzed both quantitatively and qualitatively. These results obtained from the research help understand the advertising appeals and sociolinguistic features in ads. Finally, these results aim to provide a specific look at ads in cultural and sociolinguistic perspective as well as to help teachers and learners in language teaching and learning of advertising in Vietnam.
author2	TS. Trần Quang Hải
author_facet	TS. Trần Quang Hải Nguyễn Thị Mỹ Phương
format	Thesis
author	Nguyễn Thị Mỹ Phương
author_sort	Nguyễn Thị Mỹ Phương
title	An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
title_short	An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
title_full	An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
title_fullStr	An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
title_full_unstemmed	An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective
title_sort	investigation into advertisements for non-alcoholic drinks in english and vietnamese – a sociolinguistic and cultural perspective
publisher	Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
publishDate	2025
url	https://data.ufl.udn.vn/handle/UFL/1387
_version_	1848489019011235840

An Investigation Into Advertisements For Non-Alcoholic Drinks In English And Vietnamese – A Sociolinguistic And Cultural Perspective

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