A discourse analysis of advertisements in terms of persuasion strategies in english and vietnamese

This is a discourse analysis of advertisements in terms of persuasion strategies in English and Vietnamese. The data for analysis in this thesis are 260 samples of advertisements (130 in English and 130 in Vietnamese) which contain persuasive strategies and are posted on the internet by companies, o...

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Médium: Diplomová práce
Jazyk:English
Vydáno: Trường Đại học Ngoại ngữ, Đại học Đà Nẵng 2025
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On-line přístup:https://data.ufl.udn.vn/handle/UFL/1482
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Thư viện lưu trữ: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng