A DISCOURSE ANALYSIS OF MEDICINE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE
The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of medicine advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to give a det...
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| Format: | Bài viết |
| Language: | Vietnamese |
| Published: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Online Access: | https://data.ufl.udn.vn/handle/UFL/1642 |
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| Institutions: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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