A DISCOURSE ANALYSIS OF MOBILE PHONE ADVERTISEMENTS IN ENGLISH AND VIETNAMESE

The language of advertising is a very special one which has its own characteristics that make it different from other languages. This study aims at conducting a discourse analysis of mobile phone advertisements in English and Vietnamese. The descriptive and contrastive methods are employed to...

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Bibliographic Details
Main Author: HUỲNH THỊ UYÊN PHƯƠNG
Other Authors: NGUYỄN THỊ QUỲNH HOA, Ph.D
Format: Thesis
Language:English
Published: Trường Đại học Ngoại ngữ 2025
Online Access:https://data.ufl.udn.vn/handle/UFL/1781
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Institutions: Trường Đại học Ngoại ngữ - Đại học Đà Nẵng