AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION
Language of advertising is a very special communicative form in society with customers through given products or services in which language has its own characteristics that make it different from the other languages. Therefore, the thesis aims at analyzing healthcare advertisements on Americ...
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awduron Eraill: | |
| Fformat: | Luận văn |
| Iaith: | Vietnamese |
| Cyhoeddwyd: |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
|
| Mynediad Ar-lein: | https://data.ufl.udn.vn/handle/UFL/1728 |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
|---|
| id |
oai:data.ufl.udn.vn:UFL-1728 |
|---|---|
| record_format |
dspace |
| spelling |
oai:data.ufl.udn.vn:UFL-17282025-03-19T04:02:11Z AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION LV ThS 359 Trương Văn Tuấn Assoc. Prof. Dr. TRẦN VĂN PHƯỚC Language of advertising is a very special communicative form in society with customers through given products or services in which language has its own characteristics that make it different from the other languages. Therefore, the thesis aims at analyzing healthcare advertisements on American television in terms of layout, cohesive devices. The descriptive method is employed to give detailed description of some typical features in healthcare television advertisements and the qualitative research approach was used for compiling the primary data of this thesis. The data for the theoretical study of this paper was gathered from linguistic books and the Internet. In addition, the study is based on a survey of 50 healthcare advertising video clips which were collected from American television channels. The findings show that healthcare television advertisements display a general layout with five parts: The Headline, the Body Copy, the Illustrations, the Signature Scenes and the Standing details. The grammatical cohesive devices such as reference, conjunctions, substitution and ellipsis as well as the lexical cohesive devices, reiteration and collocation are used with a large number in the healthcare television advertisements. It is hoped that the result of this study will really help viewers/customers understand the language of television advertising easily to make a right decision in choosing healthcare products/services. Especially, the result of the research is really useful for those who are interested in healthcare advertising on television and work for advertising agencies. 2025-03-19T04:02:06Z 2025-03-19T04:02:06Z 2013 Thesis https://data.ufl.udn.vn/handle/UFL/1728 vi application/pdf application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
Vietnamese |
| description |
Language of advertising is a very special communicative form in
society with customers through given products or services in which language
has its own characteristics that make it different from the other languages.
Therefore, the thesis aims at analyzing healthcare advertisements on
American television in terms of layout, cohesive devices. The descriptive
method is employed to give detailed description of some typical features in
healthcare television advertisements and the qualitative research approach
was used for compiling the primary data of this thesis. The data for the
theoretical study of this paper was gathered from linguistic books and the
Internet. In addition, the study is based on a survey of 50 healthcare
advertising video clips which were collected from American television
channels. The findings show that healthcare television advertisements display
a general layout with five parts: The Headline, the Body Copy, the
Illustrations, the Signature Scenes and the Standing details. The grammatical
cohesive devices such as reference, conjunctions, substitution and ellipsis as
well as the lexical cohesive devices, reiteration and collocation are used with
a large number in the healthcare television advertisements. It is hoped that the
result of this study will really help viewers/customers understand the language
of television advertising easily to make a right decision in choosing healthcare
products/services. Especially, the result of the research is really useful for
those who are interested in healthcare advertising on television and work for
advertising agencies. |
| author2 |
Assoc. Prof. Dr. TRẦN VĂN PHƯỚC |
| author_facet |
Assoc. Prof. Dr. TRẦN VĂN PHƯỚC Trương Văn Tuấn |
| format |
Thesis |
| author |
Trương Văn Tuấn |
| spellingShingle |
Trương Văn Tuấn AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| author_sort |
Trương Văn Tuấn |
| title |
AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| title_short |
AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| title_full |
AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| title_fullStr |
AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| title_full_unstemmed |
AN INVESTIGAITON INTO COHESIVE DEVICES USED IN HEALTH CARE ADVERTISEMNETS ON AMERICAN TELEVISION |
| title_sort |
investigaiton into cohesive devices used in health care advertisemnets on american television |
| publisher |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/1728 |
| _version_ |
1848488516957241344 |