A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world
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| Format: | Bài viết |
| Language: | English |
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Trường Đại học Ngoại ngữ, Đại học Đà Nẵng
2025
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| Online Access: | https://data.ufl.udn.vn/handle/UFL/2019 |
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| Institutions: | Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
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oai:data.ufl.udn.vn:UFL-20192025-05-22T09:30:20Z A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world NCKH2024-51 Võ Nguyễn Mỹ Uyên brand storytelling digital world 2025-05-22T09:30:14Z 2025-05-22T09:30:14Z 2024 Working Paper https://data.ufl.udn.vn/handle/UFL/2019 en application/pdf Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| institution |
Trường Đại học Ngoại ngữ - Đại học Đà Nẵng |
| collection |
DSpace |
| language |
English |
| topic |
brand storytelling digital world |
| spellingShingle |
brand storytelling digital world Võ Nguyễn Mỹ Uyên A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| format |
Working Paper |
| author |
Võ Nguyễn Mỹ Uyên |
| author_facet |
Võ Nguyễn Mỹ Uyên |
| author_sort |
Võ Nguyễn Mỹ Uyên |
| title |
A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| title_short |
A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| title_full |
A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| title_fullStr |
A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| title_full_unstemmed |
A study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| title_sort |
study on how connotation is applied in brand storytelling to create engagement with customers in the digital world |
| publisher |
Trường Đại học Ngoại ngữ, Đại học Đà Nẵng |
| publishDate |
2025 |
| url |
https://data.ufl.udn.vn/handle/UFL/2019 |
| _version_ |
1848488475586723840 |